Meet Our Experienced Team
We are an agile blend of seasoned marketing and creative professionals with deep industry insight and years of hands-on experience. We’re here to be the strategic consultants, trusted partners, and extra pair of hands your team has been looking for.
Aisling Mahony
Director & Chief Operating Officer
Global and EMEA Marketing Professional Leader with 25 years experience of working with blue-chip IT companies including Informatica, VMware, Symantec & Avaya. A proven track record in channel & field marketing, demand-generation, events & communications. A strong communicator with a collaborative leadership style and experience in managing remote teams.
Jim Young
Creative Director
Experienced business owner with a demonstrated history of working in the design industry. Years of experience developing new business brands and working with renowned global brands, designing FMCG merchandise and sustainable products plus packaging. Skilled in concept through to execution in retail solutions, business development and marketing strategy. Strong entrepreneurship and qualified professional focused in Visual Communication Design.
Zara Pasalar
Director & Chief Growth Officer
Experienced Global and EMEA B2B and Partner Marketing Leader with over 15 years in senior roles at top tech companies including Unify (now part of Mitel), Atos, and Informatica. Expert in driving partner ecosystem growth through strategic alliances, GSI and MSP engagement, partner enablement, and demand generation. Known for a data-driven approach, cross-functional collaboration, and delivering measurable results through scalable partner programs.
Michelle Jones
Channel Strategy & Marketing Consultant
With over 25 years experience, I am a dynamic results driven business leader delivering marketing and channel transformation in the IT, Communication and Security space. My expertise includes ABM, channel strategy , partner development and global marketing, creating go-to- market strategies across premise, hybrid and cloud.
Proven expertise and skills along with a highly respected reputation, I have a passion for for leading teams through inspiration, helping businesses devise creative channel sales and marketing strategies with absolute focus on driving profitable growth through greater scale and efficiencies.