We’re excited to announce that Pennydrops Marketing Ltd is now an Authorized Consulting Partner of Channelscaler, the leading PRM platform powering partner-sourced revenue growth.
This partnership marks a major milestone in our mission to help businesses unlock scalable, sustainable growth, not just through strategic partner marketing, but through services that support the development of comprehensive Partner Programs. Whether it’s building partner programs from scratch in collaboration with vendor partner operations and sales teams or supporting marketing departments with impactful launches and enablement strategies, we ensure partners are equipped to thrive.
We’re proud to be working directly with Channelscaler clients, supporting partner teams shaped by evolving vendor structures. Our focus is on helping these teams drive growth through well-designed partner programs, backed by the right technology, frameworks, and strategies.
Our hands-on experience means we understand the nuances of partner ecosystems and how to build programs that deliver real results.
Leveraging Channelscaler’s powerful suite, including Partner Relationship Management (PRM) platforms, partner portals, deal registration, MDF, and rebate solutions, we help vendors choose the right tools for their goals. With strong roots in vendor-side operations, Pennydrops brings practical, hands-on experience to every engagement, enabling us to recommend solutions that work in the real world, not just in theory.
Pennydrops also support partner adoption and integration of Channelscaler’s solutions, offering tailored customisation to meet vendor-specific needs. Our services wrap around these technologies to ensure successful implementation, partner engagement, and long-term growth.
“Having worked alongside the Pennydrops team in the vendor world, I’ve seen firsthand the depth of their experience and their ability to execute. As a business-born agency, they’ve hit the ground running, bringing clarity, energy, and results to Channelscaler clients. We’re proud to have them as a Consulting Partner.”
— Balaji Subramanian, Chief Partner Officer, Channelscaler
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